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Start date 09 October 2026
Who’s telling your story?
Owning the narrative: a masterclass in media management
Every headline shapes perception. Every opinion carries consequences. And when a crisis hits, every word matters.
But is it?
Explore what happens when a story escapes your control – and learn how to respond when the pressure is at its highest. Through real-life examples, you’ll uncover what contains a crisis, what makes it worse and why the right response can protect more than your reputation.
Your personal and professional worlds are connected
From thought leadership to Facebook likes, understanding owned media to earned media, this masterclass will give you an insight into how your personal world influences your professional world – and vice versa.
It will show you how important communication is, whether it’s internal communication with staff members and shareholders or building your brand across platforms – building bridges rather than burning them.
This is an interactive session with Kevin sharing personal experiences from both sides of the battle of ideas, as we unpack and explain real life case studies from the info wars. It’s also an opportunity to share any experiences you have and establish what worked and what failed – and, most importantly, why.
Because if you don’t take ownership of your story, someone else will tell it for you.
It will show you how important communication is, whether it’s internal communication with staff members and shareholders or building your brand across platforms – building bridges rather than burning them.
This is an interactive session with Kevin sharing personal experiences from both sides of the battle of ideas, as we unpack and explain real life case studies from the info wars. It’s also an opportunity to share any experiences you have and establish what worked and what failed – and, most importantly, why.
Because if you don’t take ownership of your story, someone else will tell it for you.
Please contact me should you require additiobnal details (placeholder copy)
Hi I am tony.....find my details below.....
Contact me here:
+27 11 808 0860
Tonyn@henleysa.ac.za
We are proud to be the first quadruple-accredited international business school in Africa
