Professor Danie Petzer is a Professor of the University of Reading, Head of Research and MBA Management Research Project Convenor at Henley Business School Africa. He lectures Research Skills at Henley Business School Africa. He regularly presents SPSS training courses he has developed to academics, post graduate students and industry. He holds a PhD (Marketing Management) specialising in services marketing. His research focus area is ‘uncovering consumer responses to organisational efforts to build, maintain and restore relationships with customers in a services context’.
Danie has authored and co-authored several journal articles in his fields of specialisation, most notably published in the Journal of Services Marketing, Journal of Business & Industrial Marketing, The Service Industries Journal, European Business Review, International Journal of Bank Marketing, International Journal of Quality & Reliability Management, Journal of Internet Commerce and the JournaL OF Consumer Behaviour. He has also made numerous contributions to textbooks and regularly presents papers at national and international conferences. He is an associate editor for the European Business Review (EBR) and has supervised several masters and doctoral students in the field of marketing to completion.
Contact details: daniep@henleysa.ac.za