Tools for digital advertising that any organisation can use
The effective delivery of an integrated digital marketing with the many tools that are available requires an understanding of some core concepts. Acting Like a human is a people centred orientation towards marketing communication practice and delivery. Thinking like a brand is the commercial intent to grow your business. In the session we will cover:
- Mobile Consumer and advertising Context.
- Search and Discovery Advertising Platforms.
- Targeting, ad delivery and measurement.