The Power Of Business Storytelling ft. Tracey Swanepoel

Tracey Swanepoel, a business storytelling expert shares: “The shortest distance between two people is a story.” Listen here for more on the power of story.


Gareth Armstrong sits with Tracey Swanepoel, a business strategist, creative consultant, and firm believer that “the shortest distance between two people is a story”, during this #AskAnExpert conversation here on Henley Business Radio.

Questions we explore with our expert:

  • What is the root cause of the problems we hear repeated so often in our boardrooms? 6:14
  • As a disillusioned junior manager, how do I inspire or motivate my staff? (Also worth listening to if you are a manager of managers) 7:20
  • In what ways are we telling stories without consciously telling them? 11:24
  • What is “Business Storytelling”? 13:23
  • What are the critical ingredients of every good story? 15:32
  • What are practical applications for business stories? 18:55
  • And many more.

Our guests and experts in the Henley Business Radio studio this week:

  • Tracey Swanepoel – Business Strategist and Creative Consultant

 

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