This two part Masterclass by Jurek Sikorski, Executive Director of the Henley Centre for Entrepreneurship at Henley Business School, takes a deeper look at how small and medium businesses could seizing the opportunity to grow sales in an economic downturn.
COVID-19 has as much an economic and social disease as a biological and medical one. With challenge comes opportunity too though.
Jurek shares some practical advice on how to act entrepreneurially, how to be courageous and creative, decisive and determined, innovative and imaginative, persuasive and preoccupied with the business. In taking action it is important for every small and medium sized business seeking to survive and grow to have a business strategy that is focused not just on cost management but also aggressively growing sales.