You are here: Shifting business strategy to business story: 31 May
Shifting business strategy to business story: 31 May

Date: 2017-05-31

Start Time: 7:30 am

End Time: 9:30 am

Put yourself in the picture.

Join business strategy and creative consultant Tracey Swanepoel as she discusses shifting strategy to story in The Leadership Riptide and How to Escape.

Tracey Swanepoel’s book, The Leadership Riptide and How to Escape, has taken the business world by storm. Tracey is a creative, insightful business analyst who translates strategy into compelling visual stories that every employee can relate to in order to transform their organisations.


Why visual stories and why should your leadership style be creative?

  • Old technologies no longer work

  • Stories are timeless

  • Pictures are a universal language

  • They simplify the strategic process

  • They offer a powerful platform for collaboration and shared meaning

  • They can be co-created through active engagement with all employees

  • Employees understand what they need to do, why they need to do it, and how they fit in to the organisation

  • Through shared meaning, they create a common purpose ... resulting in higher motivation levels and productivity.


About Tracey

  • A Henley Business School UK MBA alumnus

  • Dynamic speaker

  • Runs the ‘Storytelling for Leaders Programme’

  • Regular business columnist

  • Author of The Leadership Riptide and How to Escape

  • Founder of THINKspiration


Make sure that your business story has a happy ending, book your place now.