Designing trust into brands.
Take advantage of the enormous opportunity COVID-19 presents to pivot your business, through
Reflection: Covid-19 represents enormous opportunity to pivot your business
Your identity: Your business is not about you. It is about your customers and how you connect with and create value for them. Focus on where the value is created in your business and think of additional routes for monetization
Your business identity:Design your brand around the value created. How are you communicating what your business stands for to the people it creates value for?
Identifying information gaps: Are your consumers able to get enough information to move to the purchase decision easily? Or do you have to create trust and reputation to persuade them?
Your strategy: There are strategies to build trust and reputation – but none of them are quick or easy. Alliances with larger organisations build reputation quickly.