#AskAnExpert: Ivor Haarburger – Music Industry Business Lessons

From blasting music through Marabastad to promote a record, to physically approaching each and every DJ and producer in the SABC offices, Ivor Haarburger, ย THE original music industry hustler, sweat, and networked, and worked his way up the corporate ladder to finally occupy the very impressive office of CEO of the Gallo/Warner Music Group.

Ivor sits with Gareth Armstrong during this #AskAnExpert conversation on Henley Business Radio, and answers the question: โ€œWhat canโ€™t books and the internet teach you about the music business?โ€.

Other questions we explore with our expert:

  • 2:27 โ€“ Is it possible to turn a hobby into a profession?
  • 2:50 โ€“ Where is the best place to start working in a music business, and why?
  • 7:17 โ€“ What was the best decision you made early on that would then serve you for the rest of your career?
  • 10:27 โ€“ What did you do to lay the foundation for your eventual rise to CEO?
  • 11:30 โ€“ How did you hustle your way to Canne, France for the first time?
  • 15:06 โ€“ You tried and essentially failed as a young, 20-something entrepreneur โ€“ please tell us about that โ€“ I know there are some fantastic business lessons therein?
  • 17:05 โ€“ What donโ€™t books and lectures teach about real world business in the music industry?
  • 23:20 โ€“ Do you have a โ€œscientific coreโ€ in your business?
  • 24:15 โ€“ What is the biggest mistake Ivor made in his career?
  • And many more.

Our guests and experts in the Henley Business Radio studio this week:

  • Ivor Haarburger – former CEO of the Gallo/Warner Music Group
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